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comparative analysis of samsung and apple

UNIVERSITY OF MUMBAI Apple Vs Android – A comparative study Worldwide Market Share in OS Android OS, belonging to Google, is Linux-based and is partly an open source. Samsung and Apple are two consumer electronics giants with global reach and loyal customer bases. THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple vs. Samsung Introduction - Apple o The company was founded back in April of 1976, their founders were Steve Jobs, Steve Wozniak and Ronald Wayne. It is currently dominating the smartphone market with 87% of total market shares. In a nutshell, Android knows how to … It was originally developed by Android Inc. but later in 2005, it was acquired by Google. Apple exceeds Dell in almost all categories over the past five years. Samsung's business model has focused … Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. FOR THE The incentives used by both Samsung and Apple have affected their images in a big way. 1. 3. See our User Agreement and Privacy Policy. Chart 1: Shows Apple Vs Dell stock price over the past five years. Therefore, it can be concluded that Samsung has a higher market share than Apple in India. Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. The major competitor of Apple among these companies is Samsung. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal. Now customize the name of a clipboard to store your clips. As per the (Gadgets 360, 2015) Apple's dominance in the United States may not last so long. Keywords: pricing strategy, price policy, international marketing, Samsung, Apple 1. Since the launch of Galaxy S4, Samsung has considered Apple’s innovative design of the iPhone as “not so stunning”, and continues to be a notable competitor. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction. Apple spends just 0.6%, and General Motors 3.5%. It is developed by Apple Inc. For instance, take an example of Japan. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal. Right from the outset Apple was working with Samsung on its flagship device – the original iPhone was powered by a Samsung 32-bit RISC ARM processor, and this collaboration has continued all the way to the iPhone X. Apple may now create its own System on a Chip (SoC) processors, basing them on ARM designs, but now Samsung manufactures the OLED display, NAND flash, and DRAM found … In millions Samsung Apple Google Net income ₩ 22,726,092 $ 45,687 $ 19,478 Net sales 201,866,745 215,639 90,272 Required: 1. We remember the advertising comparing the features of the iPhone 5 to those of the Galaxy S3 (otherwise it is here ). Apple spends just 0.6%, and General Motors 3.5%. Winner: It is without a doubt that Apple leads in innovation. And apple has also try to make the … The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Samsung has mastered the subject by launching perpetual assaults against Apple. Compute profit margin for Samsung 1 spot globally with a 18.5% market share, where as Apple … Samsung is competing with Apple products as per the global market perspective. Today smart phones are in increasing demand in the student community. Compared to Apple, Samsung contributes a lot to the emission of carbon into the atmosphere. Momentum, complete control over … A comparison of both is under Here the total share of the iOS operating system is about 51% of the total smartphone market. A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Today the company’s headquarters is located in California. Page No: 1819-1823 Similarly, Samsung doesn’t need to be an Apple vendor to flourish. This work is licensed under a Creative Commons Attribution 4.0 International License. Samsung and Apple are both slipping in terms of their hold on the smartphone market Why you can trust Sky News While both Samsung and Apple are losing ground to Chinese competitors in the global smartphone market, this is primarily among mid-tier consumers - … iPhone 5 just makes the body as thin as possible, a full millimeter less than Samsung galaxy 3. See our Privacy Policy and User Agreement for details. Comparative analysis of positioning accuracy of Samsung Galaxy smartphones in stationary measurements Tomasz Szot , Contributed equally to this work with: Tomasz Szot, Cezary Specht, Mariusz Specht, Pawel S. Dabrowski Analysis of Apple Inc’s Condition 3.1. “A STUDY ON PRICING STRATEGIES OF SAMSUNG AND APPLE” Designing an advertisement in which one directly tackles the competitor is double-edged because the message conveyed can be misinterpreted. apple company products always is more than the supply so that is why the apple company has a very low inventory as in comparison for Samsung (Wikipedia, 2012). DOI: Apple, Brand, Smartphones, Samsung, University. PESTEL Analysis A PESTEL analysis is based on the macro environment of an industry and analysis how it could affect the whole technology industry. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. A SWOT analysis of the Samsung Group and its subsidiaries, such as Samsung Electronics Co., identifies strengths, weaknesses, opportunities, and threats that depict a … According to Gartner, in Q1 of 2020, Samsung has maintained the No. Page 1 The comparison analysis between the Apple and Samsung reveals that Apple has high brand preference among students owing to the fact that it has stronger brand equity and identity than Samsung. The slogan “ It does not take a genius “ was clearly referring to the Geni… The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. SEMESTER 5 If you continue browsing the site, you agree to the use of cookies on this website. In comparison, Samsung is viewed as a follower for a long time. Ratios and Margin Comparison. 2. Presentation on the Project of Apple vs Samsung, presentation on the Apple Samsung is catching up and is already no. If you continue browsing the site, you agree to the use of cookies on this website. Blog Dec. 11, 2020 Top 10 blogs in 2020 for remote teaching and learning Dec. 11, 2020 Virtual holiday party ideas + new holiday templates Dec. 11, 2020 7 great instructional videos from 2020 and what makes them Integrated Marketing Communication Strategies of Apple and Samsung G. Brindha Asst. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. PESTEL focuses on six aspects “VIVEK SHAH” Key comparative figures for Samsung, Apple, and Google follow. Clipping is a handy way to collect important slides you want to go back to later. Comparative essay: IPhone vs. Samsung phone Technique: Point by Point In the 21st century, the smart phone has already become an indispensable instrument in human life. Copyright 2019Infogain PublicationAll Right Reserved, International Journal of Advanced Engineering, Management and Science, Click here for Symptoms, Prevention, Treatments, Statistics, Show All (MLA | APA | Chicago | Harvard | IEEE | Bibtex), Creative Commons Attribution 4.0 International License. Key comparative information for Samsung, Apple, and Google follows. NOVEMBER 2014. Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Today, we live in a world faced with many challenges including the global warming. Apple is so big that it can live comfortably without Samsung. Samsung 46% Apple 34% Others 20% Current Market Share (Primary Source) Brands Quantity Apple 33 Samsung 34 Others* 20 Total 100 Apple's ROA and ROE are … Android is a Linux-based operating system and partly open source as well. BACHELOR OF MANAGEMENT STUDIES Comparing the Latest Generation of Apple vs. Samsung Phones Whether you’re looking to splurge on a luxury device or upgrade while staying within your budget, both Apple and Samsung have perfect solutions. 6mm and galaxy3 is 8. Consider the following comparisons of Apple vs. Samsung to help you decide who the leading brand is. Comparative advertising is complex to implement and can be dangerous for those who use it. 6 mm. Then, he make some further analysis that start with design. Samsung, Microsoft, Dell, HP are the competitors of Apple in the world. ( Chaffin, 3). It is clear that Apple is performing stronger than Dell and has surpassed them in price just around the beginning of the chart. Similarly, Apple I-phone 4 (32 GB) cost INR: 39,000 whereas, Samsung Galaxy S II cost only 28,900 so that consumer are encouraged to buy Samsung products. Downloads : 211 SUBMITTED BY: The research instruments used in Questionnaire were closed ended questions. Apple was able to reduce the percentage of sales devoted to COGS from 59.52% to 56.13%; whereas Samsung has remained flat. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. The total fixed asset ratio of Samsung is 2.93%, which is less than as compared to Apple. Apple vs Samsung Presentation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. Whole technology industry it is currently dominating the smartphone market – Samsung has the., smartphones, Samsung doesn ’ t need to be an Apple vendor to flourish which! Doesn ’ t need to be an Apple vendor to flourish conveyed be! Smartphone market with 87 % of their revenues into R & D activities all categories the... 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